With the advantages of China’s non-ferrous metal storage capacity and the improvement of die-casting technology and industrial upgrading, Chinese die-casting enterprises are scrambling to embark on the road of globalization. Due to the excellent quality, good supporting services and affordable prices of Chinese products, China has established long-term and stable cooperative business with countries in Europe, America and otherwide. Domestic well-known enterprises mainly implement internationalization strategies through industrial transfer, sole proprietorship, joint venture, overseas mergers and acquisitions, and foreign sales. This is not only conducive to the development and growth of domestic enterprises, but also enhances international reputation and competition.
Due to the impact of the epidemic, war factors, rising raw materials, supply chain terminals and other unfavorable factors in European and American countries, the delivery of products has been seriously delayed. China has the most integrated manufacturing categories, a supporting supply chain system, and a large reserve of energy resources. It has become one of the most stable markets in the world. At present, domestic companies are going overseas to deploy, which is also their determination to further embrace the international market.
Taishan Zhongmei Technology Co., Ltd. currently has two important measures on the road to sea. First, part of the production capacity was transferred to Cambodia, and a mature domestic management and technical team was allocated by taking advantage of local friendly policies and labor costs. The first phase invested 120 million in construction. By building factories overseas, products can be shipped directly to the sea. Second, we are currently negotiating with the German Automobile Association. In 2023, we will set up an office in Germany and set up a sample showroom to facilitate the communication and maintenance of European customers and market development. At present, the international well-known car companies that China Magnesium has cooperated with include Mercedes-Benz, BYD, Land Rover, and BMW. Next, they will further explore the international market and increase cooperation.
Magnesium alloy is an ideal material to realize the lightweight of automobiles. According to China’s energy-saving plan for new energy vehicles, it is estimated that in 2030, China’s entire vehicle will use 45kg of magnesium per vehicle, while in 2020, China’s entire vehicle will use only 7.8kg of magnesium. The country with the largest quantity export of energy vehicles. Therefore, the application space of magnesium alloys in the international new energy vehicle market is huge. China is the country with the largest magnesium alloy reserves, accounting for 70% of the total reserves, ranking first in the world. China Magnesium has a preset investment of 1.5 billion yuan, and is currently the largest enterprise in the magnesium alloy die-casting industry. In terms of magnesium R&D investment, it not only established the Magnesium Alloy New Materials Research Institute with the team of Pan Fusheng, an academician of the Chinese Academy of Sciences, but also established the Automobile Safety and Technology Research Institute with the South China University of Technology, a Chinese automobile research professional institution, dedicated to solving the industry in the field of new energy vehicles. Pain points, and promote industrial upgrading.
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